Starbucks targets everybody who has a friend and he/she will wait and meet each other in Starbucks because every good thing happens when we get together. People who enjoy coffee, tea, and pastries are also a significant part of Starbuck 's target market. Starbucks has a very well defined target audience. Starbucks gets to sell its high quality products as well as services at premium rates. Espresso, steamed milk & rich caramel brulée sauce, topped with whipped cream and caramel brulée topping. Who drinks Starbucks cofee? These are the urban, health-conscious, and class-conscious consumers. Starbucks targets this group creating the “third place” to go between home and work by creating this unique and relaxing “experience” and “atmosphere” as customers within this range tend to have high income and professional careers. Target Market Analysis of Starbucks 2711 Words | 11 Pages. The payment system that Starbucks adopted for its mobile app is a flexible and convenient way to do payments for the customers since the processing is fast. Of course the increased customer convenience has been brought about by the integration of the payment methods and their mobile apps technology but a golden touch is brought about by gamification. But during 1990s Starbucks realise that the growth of Starbucks depends on the middle or lower class incomes because these two classes are more motivated and go to the discounted products. So as to be in a position to retain the natural ingredients, and be able to continue attracting more customers all the globe, Starbuck’s makes its beverages using the high pressure pasteurization (HHP) process so as to preserve the nutrients of the juices that it produces. With the global revenue of the online food delivery market reaching 107.4 billion U.S. dollars in 2019, Starbucks along with many other companies has begun cultivating its … Starbucks signature espresso combined with steamed milk & flavors of caramelized white chocolate. People who enjoy coffee, tea, and pastries are also a significant part of Starbuck 's target market. One of the most important principles that Starbucks keeps to is caring for their customers. Excludes alcohol. Consequently, Starbucks is having a strong operating performance that is enabling it to expand globally irrespective of the poor consumer response that occasionally arises from the weak economy and the economic crisis. The mobile phone applications by Starbucks has ensured that they gain a competitive advantage over its rivals as it renders mobile commerce connections and at the same time leveraging technology to accommodate the Starbucks customers (Greenberg, 2010). But perhaps more decisively, the Starbucks brand is in its own self passionate. Target market Since 1960’s, consumption of coffee in the U.S. has been trending down. The latest trends in marketing and technology makes value addition and a steady revenue collection for the particular company. According to Pinsen (2008), a target market consists of a set of buyers with common characteristics or needs that the company decides to serve. Target Market. It’s their mix of marketing media that makes their brand recognizable, and it’s the consistent message that comes across every time that makes them stand out. Starbucks Marketing Strategy and Objectives, Common Online Identity Fraud and Theft Crimes, Working Capital Management Research Paper Example, Comparison Between Apple iPhone and RIM Blackberry, Tourism Company Critical Analysis and Recommendations. Starbucks uses a large variety of channels to market their product from social media to TV spots and ads. Down to the core, Starbucks has one secret ingredient to thank for — knowing their customers. Do Not Sell My Personal Information - CA Resident Only. Then comes the target market of young adults aged between 18 to 24 years. Seven attributes of marketing mix are highlighted as prices, products, promotions, processes, places, physical environs and people. Starbucks aims at implementing HR practices that will satisfy the employees so that they are able to as well act as brand promoters and also manage effective customer relations. Break-time' It's coffee time! The group of adults account for almost 49% of its overall business. Example: Dairy-Free Alternatives at Starbucks . STARBUCKS MARKETING ANALYSIS. The Starbucks brand has positioned itself as the number one coffee brand in the market as it provides an attractive store design, elegant taste, a unique environment and a high quality of the coffee beans. It has a target market in each age segment whether its adults, young adults or kids and teens. The group of adults account for almost 49% of its overall business. Journal of Business & Industrial Marketing, 25(6), 410-419. Also Study: Starbucks Company Analysis Research Paper. Free shipping on orders $35+ or free same-day pickup in store. Target Marketing for young adults (aged 18-24) Starbucks target this group through the growth of technology and innovative ideas. Save my name, email, and website in this browser for the next time I comment. College student can hang out, study, write papers, and tech-savvy customers uses a variety! Of LAUNCHING at the time of Starbucks customers was 42 years, and the average income 90,000... Platform, 34 million Facebook followers and 6.6 million YouTube views are a. Purchase options via smart phone mobile apps Starbucks offers to its customers and found the birth of! 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